Outsider University

Privacy Policy

info@outsider.coffee (Lindsay McPhail) — Sat, 08 Mar 2025 16:54:20 GMT

Outsider Coffee Franchising, LLC Privacy Policy

Last Updated: 03/08/25

Outsider Coffee Franchising LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect the personal information you provide through our Facebook Lead Ads and website.
1. Information We Collect

When you submit a lead form on Facebook, we may collect the following information, depending on the form fields you complete:

    Your name
    Email address
    Phone number
    Any other information you voluntarily provide in the lead form

2. How We Use Your Information

We collect this information to:

    Contact you regarding your inquiry or request
    Provide information about our franchising opportunities, products, services, or promotions
    Improve our marketing and communication strategies
    Comply with legal requirements

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:

    Service Providers: Third-party vendors who assist in processing data or delivering services on our behalf
    Legal Compliance: If required by law, we may disclose your information to government authorities or other third parties

4. How We Protect Your Information

We implement security measures to protect your personal data. However, no data transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
5. Your Choices and Rights

You have the right to:

    Opt out of marketing emails by clicking the “unsubscribe” link in our emails
    Request that we delete or modify your personal information (subject to legal obligations)
    Contact us to review or correct your data

6. Third-Party Links

Our website and communications may include links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.
7. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised date.
8. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Outsider Coffee Franchising LLC
www.outsiderfranchise.coffee

info@outsider.coffee

1408 Cherookee Rd,

Townville, SC 29689

10 REASONS OWNING AN OUTSIDER COFFEE FRANCHISE IS A SMART INVESTMENT

info@outsider.coffee (Lindsay McPhail) — Fri, 28 Apr 2023 16:25:05 GMT

LOOKING FOR A CHANGE?
Owning an Outsider Coffee Franchise might be the adventure you've been looking for. We've put together 10 arguments for leaving your job in corporate America and becoming a small business owner. From the high demand for coffee to the established brand recognition of our growing people first coffee company, there are so many reasons why investing in drive-thru coffee can be a profitable, rewarding and community impacting venture.

#1 - LOW RISK, HIGH REWARD

Buying and Outsider Coffee franchise is a low-risk investment with a high potential for reward. By joining our team, you're investing in a proven business model and a growing brand that is quickly being recognized as a tiny but mighty company who cares about making a difference in the communities we serve. The branding is strong and the marketing is done for you. Not to mention everything from recipe creation to training and team systems are just handed to you. Meaning, you'll have a much better chance of success than if you were starting your own coffee drive thru from scratch.

#2 RESILIENCE IN ECONOMIC DOWNTURNS
Coffee is one of the few products that people will continue to buy even during economic downturns. This means that investing in a coffee franchise is a relatively safe investment compared to other industries, which can be extremely volatile during economic recessions. Coffee and espresso drinks are considered an affordable indulgence, meaning when people hit tough times a $5 coffee is easily justified as a necessity. As we've navigated through the pandemic, and debilitating wild fires near our Southern Oregon locations, we actually witnessed an increase in sales. Customers thanked us continually for staying open because they needed a bit of normalcy and comfort in uncertain times.

Drive thru operations are also able to weather pandemic concerns and other shut down concerns. With the uncertainty surrounding shut downs and government mandates the restaurant industry just faced, having a drive thru option is a must for almost any restaurant. Being a 100% drive thru and delivery based company means that any sort of shut down don't impact our business in the way it would a traditional sit down restaurant. We actually saw steady growth month after month even in the height of the shut downs in Oregon, one of the very last states to lift government mandated closures.

#3 PROVEN BUSINESS MODEL
When you invest in a coffee franchise, you're investing in a proven business model that has already been tested and refined. When we opened the 90th coffee drive thru in Jackson County, OR we knew if we could prove our model there - it would be successful anywhere! We have graduated from the school of hard knocks Magna Cum Laude, so we've already figured out what works and what doesn't, so you don't have to spend time and money figuring it out yourself. We were lucky enough to have a trusted advisor walk us through the process of opening but when it came time to figuring out scheduling, labor ratios, reducing waste and developing a killer marketing plan - we had to crash and burn a lot before we came up with a duplicateable system that is proven to work in multiple locations.

#4 STRONG BRAND RECOGNITION
Building a brand is more than just having a great logo with great colors and a cute building. A brand is how your customers when they experience your business, from their first contact with your team, to following you on social media, and of course tasting your incredible drinks. Strong brand recognition comes when culture and creativity collide. At Outsider we've build an amazing brand we're so proud of. We like to say we're a people company that serves coffee. Look at our google reviews and "great customer service" tops the list of why our customers keep coming back. A solid brand takes a great company from a sweet mom and pop shop to an unstoppable force that has the potential to do so much good in the world. When you say yest to Outsider, you're aligning yourself with a brand that, even in it's early years, is making a big impact!

#5 SUPPORT AND TRAINING FROM PEOPLE WHO HAVE BEEN IN YOUR SHOES
When you buy and Outsider Drive Thru, you'll receive support and training from people who have been on the front lines of this competitive industry. This includes everything from site selection and lease negotiation to training on how to run your kiosk and make a lasting impact on your team and your community. This support can be invaluable, especially if you're new to the coffee industry or business ownership. The drive thru coffee game is unique. You have to be FAST and FRIENDLY. You have to know what to look for as you hire the perfect team and most of all - you have to implement systems that eliminate waste. Waste is one of the number one reasons coffee shops go out of business each year. It also helps to have hands on training and weekly coaching from people who have actually been in your shoes. We know what it's like to put everything we have on the line, there's no time to mess around our training gets right to the point and contains no fluff, only proven systems and strategies!

#6 ACCESS TO BULK PURCHASING AND MARKETING RESOURCES
As an Outsider Coffee Owner, you'll have access to bulk purchasing and marketing resources that would be out of reach for an independent coffee shop owner. This means that you can purchase your supplies at a lower cost and take advantage of marketing campaigns that are already proven to be effective. From buying your initial equipment, to your Outsider App and coffee beans, you'll get a better price because of our relationships with our vendors. As we grow your purchasing power will only get stronger which means more cash flow for you and a bigger ability for all of us to make a positive impact on our communities!

#7 OPPORTUNITY FOR GROWTH AND EXPANSION
From the beginning we've dreamed about having an Outsider Coffee Drive Thru in every community in the nation. This may seem like an impossible dream but when we look at a map of our country we only see possibilities! It took us years to be open to the idea of franchising because we didn't want to do anything that might water down our message or the quality of our drinks. As we've gotten more and more excited about it and partnered with other like minded Outsiders, we've realized the best way to make our mission a reality is to make sure every single person we partner with has everything they need to be successful. Translation, we're not in this to nickle and dime our partners, we're in this to see our mission permeate as many communities as possible which means we want to make your growth as an Outsider owner accessible and reasonable! We're only successful if you are!

#8 FREEDOM AND FLEXIBILITY IN OWNERSHIP
When you own an Outsider Coffee Drive Thru, you have the flexibility to manage your business as you see fit. You can hire your own team, set your own hours, and make your own business decisions. This means that you can tailor your business to your own strengths and interests. We know the challenges of working a corporate job. Sure, there's great pay and bennies but when it comes to being able to coach your kid's baseball team or taking an extended vacation with your family, all bets are off. For us, working together in a business we love and being able to set our own schedule around the craziness that comes with having four boys was a driving force in our decision to break free from the "golden handcuffs." We only get so few years with our kids - we knew we didn't want to wake up in 18 years and with regrets.

#9 THE ABILITY TO MAKE A LASTING DIFFERENCE
Our mission to wake people up to their greatness is so much more than a marketing slogan. We have personally experienced the before and after of waking up and truly living the lives we were created for. Outsider gives us the vehicle to help our customers do the same. Owning an Outsider gives you the opportunity to make a positive impact in your local community through small daily, inspirational calls to action. It might sound fluffy but it's truly amazing to get messages or tagged in posts about how our "wake-up words" have made a difference in someone's day. Just by choosing to be a part of our Outsider brand you start off making a difference, and that catapults you into being able to support organizations and individuals that are also doing good, it's a cycle that continues to expand with Outsider's growth!

#10 IMPROVING YOUR QUALITY OF LIFE

Weather you're escaping from a corporate career or you've just always wanted to own your own business, research show that work related stress diseases are rising. I just read a post from Ken Coleman that said there's a new study that shows unhappy workers died on average 10 years earlier than their counter parts. A little intense for a blog post? Maybe, but life is short. Of course there is stress that comes with taking risks and owning your own business but it's different when you know what you're working toward is building a great life and a lasting legacy for you and your family.

LET'S WRAP THIS UP, SHALL WE?

For entrepreneurs looking to break into the food and beverage industry, becoming an Outsider Coffee owner is not only a smart financial investment - it's also a way to bring balance, health and joy back to your life. With fairly low barrier to entry, a proven business model, and support and training from yours truly, saying yes to partnering with us could be THE THING that changes the whole trajectory of your life. I say that because that's what it did for us. We were fine but not happy. We wanted more but we didn't know what that meant and ultimately we knew we wanted to find something that let us work together and build a great life for our family. The day C.J. quit his corporate job we actually burned a tie and a work shirt of his with our boys in a bonfire. Yes, we tend to have a flare for the dramatic, but it was also important for us to commemorate such a huge life changing risk with our boys! It was the end of us trying to fit in to careers that were "fine" but left us wanting more. AND it was the beginning of a life that has been full of growth, adventure and so much joy!!

If you're ready to talk about what owning an Outsider could look like for you, shoot us a message and we'll set up a time to talk.

WAKE UP WORDS: EXHALE FEAR

info@outsider.coffee (Lindsay McPhail) — Mon, 31 Oct 2022 16:19:05 GMT

The best way I know to deal with fear is to face it head on, walk towards it and then ... let it go . Holding on to fear allows it to shape who we are and what we’ll say yes to - and that’s not the life you (or I) were created for! It will try to come back. Fear is sneaky that way - but when you recognize it and deal with it - it’s easier to breathe in resolve and exhale fear.

TAKE ACTION: Think about last week. What specific fear have you dealt with repeatedly? How can facing it head on help you? What would your life be like without that specific fear? We’re with you and cheering you on! Here’s to a courageous Monday!

WAKE-UP WORDS: CHOOSE TO GROW.

info@outsider.coffee (Lindsay McPhail) — Wed, 26 Oct 2022 15:50:25 GMT

Sounds like a good plan until we realize growth doesn’t usually come when we’re comfortable and life is easy street. Growth comes when we say yes to risks, when we choose adventure, when we wake up and believe we’re worth loving . Growth comes through pain, growth comes when we face our fears, growth comes when we’re curious and willing to learn.

When we choose to grow we become stronger, deeper, more compassionate, and truly courageous!

TAKE ACTION: What area of your life could you use some growth in. (Hmmhmm choose the first thing that came to mind before you talk yourself out of it.) Just choose one small area of your life. Make a decision to change and grow! Write it down. Tell a friend. And then grow baby grow. It might not be easy - but it will be worth it!

WAKE-UP WORDS: BE YOU BOLDLY

info@outsider.coffee (Lindsay McPhail) — Mon, 24 Oct 2022 15:41:27 GMT

Hiding is one of the most justifiably dangerous things any of us can do. It’s dangerous because it robs us of relationship, connection and loving ourselves. Choosing to be invisible is allowing our fear to win!!!

TAKE ACTION: Today when you’re tempted to hide, we challenge you to STOP and ask yourself how showing up will serve you and those around you. You have something important to offer the world today, and it’s your responsibility to bring it boldly!

WAKE UP WORDS: CELEBRATE SMALL VICTORIES

info@outsider.coffee (Lindsay McPhail) — Mon, 17 Oct 2022 14:23:26 GMT

THERE'S NO VICTORY TOO SMALL TO CELEBRATE!

You want to know the number one way to keep going even when it's really hard?? Celebrate the small stuff! As a mom of kids with special needs this one thing kept us moving forward more than any other therapy or support group. When you can embrace that every small victory matters - something changes.

When we can celebrate the small stuff it's like having the code to the vault that holds all of our peace, joy and happiness. The "what ifs" and debilitating fears get smaller because they don't thrive in gratitude, self love and joy... all byproducts of celebrating small victories!!

What do you need to celebrate in your life today? I dare you to make a list and keep it close so you can look at it through out the day today!

We're celebrating YOU - and the incredible honor it is to facilitate such an incredible community of Outsiders!!! Happy Monday!

WAKEUP WORDS: NEVER SETTLE

info@outsider.coffee (Lindsay McPhail) — Mon, 10 Oct 2022 12:42:06 GMT

CHALLENGE THE STATUS QUO.

At some point along the way, you got civilized - you've labeled your dreams as naive or impossible & you've assimilated into "adult life". You've gone with the flow because it's what's easiest & what's expected but not always what the best for you or the people you love.

What if … what your heart desires lies on the other side of what you're settling for?

TAKE ACTION - ANSWER THIS QUESTION:

Where have you settled for ordinary when deep down you know you need to go against the grain to be fully alive?

Today is your day! We're cheering for you and we're fighting against the comfort that keeps us trapped and content with settling right along side of you!

WAKE UP WORDS: NEVER STOP BEING CURIOUS.

Mon, 26 Sep 2022 11:24:00 GMT

Curiosity grows our hearts and our minds. It helps strengthen our relationships and is key to getting us where we want to go in life. More

WAKE UP WORDS: TODAY IS A GIFT.

Thu, 22 Sep 2022 12:46:00 GMT

What you do with the time given to you today matters. It's easy to put off what's important for another day because we're too busy, running errands, checking to-do's off our lists or committing to things we know we don't want to say yes to. Eventually the really important stuff isn't even on the back burner, because our lives have been taken over completing "urgent" tasks and handling the next crisis. (I know I can't be alone in this!)

BUT we weren't meant to live in a state of constant chaos, stress or survival mode. The check list will always be there, there will always be fires to put out and people with no boundaries wanting more and more from us in life. AT SOME POINT we have to stop, breathe and remember what's important. We have to remove ourselves from the chaos and focus the gift today has brought us.

TAKE ACTION: We can't always control the chaos around us, but we can control how we prioritize what we give to it. What's the most important thing in your life today? Have you been treating it like a gift or a burden? Today we get to choose what we give energy to... let's make sure it's the important stuff!! xox Linz

WAKE UP WORDS: LOVE WHO YOU ARE.

Thu, 22 Sep 2022 12:39:00 GMT

What we’ve been through determines what we carry around in life, it doesn't define who we are. The goal is to heal from trauma and dump the unhealthy baggage but to keep the wisdom, compassion and perspective from ALL of the experiences we’ve lived through.

No one else has lived what you have, so no one else has a story to tell like you do. Your story shapes you but never defines you. That’s what makes what YOU CARRY so special. It’s unique to you and can not only change your life for the better BUT ALSO has the power to change the world around you! And that's worth loving!

We miss out on so much when we allow our past to make decisions for our future. To dive deeper on this check out 3 Ways To Make Sure Your Past Isn't Defining You! on our Outsider Nation Podcast! See the link below.

Although some of us have carried the shame and grief of immense challenges in life, you don't have to have a crazy wild past or huge trauma to allow it to define you. Today we can choose to use all we've been through to fuel something greater. It's all about perspective, choosing to heal and being brave enough to take the first step!

Check out today's episode here:
Apple Podcasts:
Spotify
Google Podcasts

Not a member of our Outsider Nation Facebook group yet? Join a community of coffee lovers who want to make a difference in the world! CLICK HERE to join!

WAKE UP WORDS: YOU ARE NOT BEHIND.

Tue, 20 Sep 2022 12:06:00 GMT

Repeat after me. "I'm not behind." It may feel that way. Maybe you've taken a wrong turn or three in your journey to where you are right now.. but you've
never been in a better position to go after your dreams.

Those detours and bumps in the road that have held you up or changed your plans have actually made you stronger and have expanded your capacity for courage, risk and adventure.

It's not too late. You're not too old. You haven't missed your chance. You're not behind!

TAKE ACTION : What area in your life have you written off bc you think you’re too far behind?? Ask yourself these three questions:

1) Why do I feel like I’m behind?

2) What are the consequences of giving up on this area?

3) What COULD happen if I choose to stick with it and refuse to believe the lie that you’re too far behind to accomplish what you’re going after?

WAKE UP WORDS: GRATITUDE UNLOCKS POSSIBILITY.

Fri, 16 Sep 2022 12:23:00 GMT

Gratitude keeps our heads up, our eyes open and our minds present to exactly what's going on in front of us! We will never know what's possible if we only focus on what we don't have. Possibility is an exchange. When we're grateful our minds and hearts are open to see the opportunity in front of us. When we choose to take action, that opportunity is exchanged for possibility. What could happen in your life today if your attitude and perspective reflected your gratitude for what you have, where you've been and even for the dreams you hope to accomplish some day?

TAKE ACTION: Today let’s choose unlimited possibility, what are three not obvious things in your life that you can decide to be grateful for?

WAKE UP WORDS: LOOK FOR THE GOOD

Wed, 14 Sep 2022 12:12:00 GMT

Anyone can point out the negative. When we focus on what's good it opens our eyes and hearts to see even more good in the world around us!Today we're challenging you to be a true Outsider and actively look for AND call out the GOOD!

TAKE ACTION: Post some positive news in your timeline or text a positive article to friends and family.

WAKE UP WORDS: YOU ARE THE ANSWER.

Mon, 12 Sep 2022 13:36:00 GMT

I don't know how many times I've heard the world is going to hell in a hand basket this year. Too many.

While there is so much we can't control, there is equally as much we can do to make a difference. If the world is crumbling it's because we the people have allowed it and have chosen not to be a part of the solution.

YOU are the answer someone else is waiting for. That's not corny or cliche... it's true. Every time we say, "Somebody really should..." we need to ask ourselves if we have the solution. So many of us do, but we're held back because we fear failure, we are afraid of what others will think or we're still carrying shame or regret from our pasts.

Guess what?? It's not someone else's job to make the world a better place!! It's yours... and mine.

TAKE ACTION: When was the last time you said… “Someone should really…” ? How can you contribute, even if it’s crazy small, to a solution for that problem? We have to start somewhere, where do you need to start today?

C.J. and I dive deep into this question in an Outsider Nation Podcast episode we recorded a few months ago!! Listen and share with a friend who needs to be in on this conversation!

CLICK HERE TO LISTEN TO THE EPISODE:

Apple Podcast: https://podcasts.apple.com/us/podcast/outsider-nation/id864-314-2529?i=864-314-2529

Spreaker: https://www.spreaker.com/episode/864-314-2529

WAKE UP WORDS: IT’S WORTH IT.

Sun, 11 Sep 2022 13:57:00 GMT

Have you ever fought really hard for something and found yourself wondering at 2 am what the heck you’re doing?? (I know I can’t be the only one!) In those moments of fear, frustration or just pure exhaustion - it’s our opportunity to take a moment to recount what we know is true! Look at all that “your fight” has accomplished in your own life and the world around you.

Remember why you started and how strong you’ve become through the process. These truths have a way of shrinking our fear and everything that’s making us question our path. The answers to these questions are what remind us that this journey we’ve chosen is worth it . Here’s to starting next week off with hard questions!

May the answers inspire you to keep going!

WAKE UP WORDS: BE CREATIVELY KIND

Sat, 10 Sep 2022 15:14:00 GMT

We talk a lot about changing the world… and this is the number one way to do it!

Kindness isn’t always easy when life is challenging and we’re not at our best… but it’s always powerful.

What would it look like to get creative with your kindness today? Our favorite way to get creative is to do the unexpected! Here’s our top 3 ways to unexpectedly, creatively be kind today:

1) RETURN SNARKYNESS WITH A GENUINE COMPLEMENT.

2) BUY A GIFT CARD TO YOUR FAVORITE SPOT AND LEAVE IT ON SOMEONE’S WINDSHIELD.

3) USE SOMETHING YOU’RE GREAT AT TO BLESS SOMEONE ELSE!

How can you show genuine kindness today? How could that change the culture and atmosphere of your surroundings for you and your people? It’s so simple - making the world a better place doesn’t have to be complicated. We just have to choose it! It’s incredible how amazing it makes us feel AND how seen and loved the recipient of the kindness feels!

WAKE UP WORDS: ITS NOT TOO LATE.

Fri, 09 Sep 2022 12:52:00 GMT

What important thing have you been putting off? Don’t wait! You’ve put it off long enough and it’s never too late to set things right! Maybe you've told yourself you're too busy, you don't have enough money or emotional support, you don't want to forgive, you'll have time later.

Don't wait for tomorrow... you're not guaranteed tomorrow. None of us are.

Who do you need to forgive? Who do you need to ask forgiveness from? What have you been putting on the back burner that needs to be moved front and center?? No one is going to do the hard stuff for you. If you're breathing there's still a chance to go after that dream, relationship, career, health goal, or whatever it is you spend your days thinking about. Today is your chance! It's not too late!

TAKE ACTION: You don't have to conquer it all right now... just take one small step today... and then do it again tomorrow and the next day!

WAKE UP WORDS: FAILURE IS NOT THE ENEMY.

Thu, 08 Sep 2022 12:09:00 GMT

What if I told you failure is actually a gift. This isn’t woo-woo voodoo. In my life I can honestly say what I have learned from each and every failure, big and small, has given me the tools, wisdom, emotional intelligence and courage to go after what we’re going after now.

Your biggest failure in life is your biggest gift!

And when we can view failure that way it makes it so much less scary!

TAKE ACTION: Today’s challenge is to refuse to allow shame or guilt to tell you anything about failure in your life! Instead take some time this morning to look at it objectively… make a list of what you learned and how it’s made you better. When the fear failure and the sting of past failures no longer hold power over what you choose to say yes to, there’s NOTHING you can’t do!

WAKE UP WORDS: DARE TO DISRUPT.

Wed, 07 Sep 2022 13:12:00 GMT

Amazing things happen when we're willing to break free from the status quo.More

WAKE UP WORDS: CHOOSE WONDER.

Tue, 06 Sep 2022 13:09:00 GMT

Wonder: (noun) To be surprised by the beauty of something unfamiliar, inexplicable or unexpected.

Wonder is all around us but it’s easy to miss! Especially on days like today. Coming back from a long weekend can push us into "get stuff done" mode. Don't get me wrong, a productive day is pretty wonderful BUT when we can look up, take a breathe AND CHOOSE to see beauty and kindness in the world around us we will be filled with wonder.

Why does it matter??? Why is wonder so great?? Starting our work week off with wonder sets our perspective and how we will react to the world around us. We are being inundated with bad news, so much feels heavy and out of our control... but when we can be present and choose wonder our hearts and minds almost instantly become lighter.

Instead of being bearers of bad news and negativity we become bearers of light and love and kindness. We get to choose how we will experience this week AND how we will influence those around us.

TAKE ACTION: Set your alarm on your phone to remind you to stop and breathe at least three times today. Here's how it will go:

                       * Breathe in for 4 seconds
                       * Breathe out for 4 seconds
                       * Hold your breath for 4 seconds
                       * Breathe in for 4 seconds

THEN, take a moment to look around you and choose to find unexpected beauty in something you've missed.

Wonder is a choice and it will build something beautiful in your life if you let it!! Here's to an amazing day!

WAKE UP WORDS: COMMIT TO COURAGE.

Mon, 05 Sep 2022 13:02:00 GMT

Courage moves us forward in the midst of our fear, self-doubt and insecurities. I love courage because you don’t have to have all of your crap together to have it. You just have to commit to it.

Everything else can be a mess in our lives but if we’re committed to having courage it gives us bursts of what we need just when we need it to get us unstuck.

Courage doesn’t discriminate- it comes to anyone willing to take hold of it ... I think that’s why I like it so much.

TAKE ACTION: Today will fly by in the blink of an eye, so will tomorrow and the next day. What we do with the precious time we have matters! How could committing to having courage in your life TODAY change things for the better?? Don’t put it off for one more day! Today is your Day! Now is your time!!

WAKE UP WORDS: DEFY THE ODDS.

Fri, 02 Sep 2022 14:19:00 GMT

Maybe what society deems as impossible is just waiting for a fresh perspective…More

WAKE UP WORDS: BE A LIGHT.

Thu, 01 Sep 2022 13:00:00 GMT

How do we make a difference when it feels like the world is crumbling around us?

We choose to be a light.

We rise above the drama on social media. We take a break from the news. We look people, even strangers , in the eye and smile. We are present with friends and family. We refuse to gossip or delight in sharing bad news. We choose to love people, more than we love our own opinions. We take a step back and choose to see the big picture.

The world needs our light now more than ever! There are SO MANY things aimed to divide us - don’t allow it! The person standing in front of you is never your enemy. When we can look past the “issues” and intentionally see the person we bridge the gap and our light shines bright. In a time when so many are addicted to outrage and negativity- let’s refuse to fit in! Let’s be Outsiders today, rebels who refuse to be brought down by our surroundings!

TAKE ACTION: Today our mission is to love, encourage, lift up, smile, be warm and inviting, to show up 100 % and BE A LIGHT! You can do it! We’re with you and we love you!

WAKE UP WORDS: YOU ARE ALREADY BRAVE!

Wed, 31 Aug 2022 21:06:00 GMT

What if I told you that you're already brave enough to take on THAT THING you've been thinking about for so long?

You might think you need to feel brave BEFORE you move forward but actually you already have exactly what you need to move forward inside of you.

Courage isn't just going to come slap you upside the head one day. You won't all of the sudden feel bold and brave and ready to take on the world - the boldness and true bravery will show itself little by little AS YOU MOVE.

TAKE ACTION: Today we challenge you test out our theory... take one scary step (even if it's tiny) and see what happens! We think that one step will initiate a cycle of bravery that will just continue to grow as you go!

If you're curious about your 3 BIGGEST BRAVERY ROADBLOCKS join us on the Outsider Nation Podcast where we're diving deep on the topic of bravery in today's episode! You can find us on Apple Podcasts or Spotify or just press play below:)

WAKE UP WORDS: IT'S TIME!

Tue, 30 Aug 2022 12:22:00 GMT

You've been waiting for all of the pieces to fall into place BEFORE you take that step forward. But what if I tell you, TAKING THAT FIRST STEP is the most important piece?

When you think about why we hesitate - it's not because we're afraid of how great life will be if we follow our hearts - it's because we're afraid of losing what we have (even if it's not that great) in pursuit of something amazing that's not guaranteed.

We're afraid of failing. We're afraid of proving those negative voices right. We're afraid that when push comes to shove we really aren't good enough.

BUT WHAT IF...

We take that first step and discover incredible things about ourselves? What if we choose to say yes and we learn failing is an important part of the process and not something to be ashamed of? What if we take that risk and realize there's a whole world of experiences we've been missing out on because we were too afraid to leave what we know?

TODAY IS YOUR DAY! IT'S TIME... WHAT ARE YOU GOING TO DO ABOUT IT?

WAKE UP WORDS: MAKE TODAY COUNT.

Mon, 29 Aug 2022 13:34:00 GMT

A lot can happen in 24 hours. This morning as we wake up and face the week we get to choose how powerful today will be for ourselves and for the people around us.

Often it doesn’t take that much to make a moment meaningful but we miss it because we’re so focused on what has to get done or because we’re so stuck in our routines that we miss amazing opportunities to make a difference.

You are a difference maker! Today is your day. What will you do with it?

WAKE UP WORDS: RISK > SAFETY

Thu, 25 Aug 2022 11:59:00 GMT

Risk is about saying YES to becoming the person we were created to be: EVERY SINGLE DAY.

It's not a one time thing, it's a series of small choices we make daily that determine if we will love ourselves enough to truly be ourselves and live a life that reflects that OR if we will choose what's easy, comfortable and safe even if it's not what we want.

It's your choice . How will you be the person you were meant to be TODAY?? Will you take the risk?

WAKE UP WORDS: BE BRAVE & KIND

Tue, 23 Aug 2022 13:56:00 GMT

Life takes on a whole new meaning when we face it with the powerful combination of bravery AND kindness . On their own they’re great of course, but when they’re combined they are explosive!

TAKE ACTION: Take a minute to think about what today could look like for you by embracing BOTH of these gifts! We all have them - we just don’t always choose to use them together!

Write down ONE tangible way you will allow this daring duo to propel you forward TODAY, THIS WEEK and THIS MONTH. We are absolutely going to do this today and we’re cheering you on!!

WAKE UP WORDS: YOU’RE AN OUTSIDER

Fri, 19 Aug 2022 09:00:00 GMT

You don’t need permission to go after your dreams. You know you belong anywhere you show up because you love who you are and see how far you’ve come! You love others, even those with differing views because you’re so secure in who you are. You’re not afraid to risk and fail because you know it’s that process that makes you strong and your story worth living!

TAKE ACTION: Today is the day you get to own all of the amazing things about being an Outsider, it matters, you matter and we love you! Happy Friday!

This week’s podcast is on these very words thanks to our trusty WAKE UP WORD ROULETTE! Click below to take a listen and find out how being an Outsider can change your life!

APPLE PODCAST: https://podcasts.apple.com/us/podcast/outsider-nation/id864-314-2529?i=1000576395043

SPOTIFY: https://open.spotify.com/show/6O8AZGCXdfMEFQhK9w0Xo3

WAKE UP WORDS: DON’T GIVE UP!

Thu, 18 Aug 2022 12:18:00 GMT

There are definitely times when you know in your guts a season is coming to an end … that’s not what we’re talking about here.

I’m talking about when you really want something but it’s taking longer than you thought to achieve. Rest, pivot, take a new direction but don’t give up on the thing that’s burning inside of you.

Too often we try and it doesn’t turn out how we think so we take it as a sign to quit - but what if whatever you’re about to give up on just needs a little time and creativity to find traction? What if you need the time to grow and mature enough to carry what you’re going after? Our need for instant gratification kills more dreams than fear or incompetence ever will. Today remember we’re cheering you on! You were made for greatness! DON’T. GIVE. UP !

WAKE UP WORDS: DO IT ANYWAY.

Wed, 17 Aug 2022 16:26:00 GMT

DO IT ANYWAY. Maybe someone else has already done it. Do it anyway. Maybe you don’t have the money… figure out how to take the first step and do it anyway. Maybe you don’t have the entire plan figured out… start now and do it anyway! Maybe the people your closest to you are supportive - if you know in your guts it’s the right move … you have to do it anyway.

TAKE ACTION: There’s never going to be a perfect time and dreams born in adversity have the grit and stamina to make it through anything. You’re so strong and smart and creative - it’s time to stop making excuses! Today is your day!

WAKE UP WORDS: REMEMBER HOW FAR YOU'VE COME

Tue, 16 Aug 2022 11:23:00 GMT

Three years ago we were just days away from our Outsider grand opening. To say we had no clue what we were doing would be an understatement. We risked EVERYTHING and it has been anything but easy. We have graduated from the school of hard knocks… a few times I think �� But these three years have grown us, made us scrappier and strengthened our love for our team and all of the incredible people we get to serve each day.

TAKE ACTION: Take a minute this morning and reflect on how far you’ve come in the past few years! What’s been really hard, how did you get through it? What was better than you thought it would be? How have you grown. Take today to celebrate how far you’ve come! You’re amazing and we love you!

WAKE UP WORDS: LOVE WHAT YOU’VE GOT!

Mon, 15 Aug 2022 11:43:00 GMT

You might not have everything you want but this is your friendly reminder to:

Sometimes the quickest way to change our perspective is to choose to love what we already have.

TAKE ACTION: What is one thing you’ve absolutely taken for granted lately that deserves some love? Choose love this week and watch how your world changes! Happy Monday!

WAKE UP WORDS: IMPOSSIBLE IS JUST A WORD.

Fri, 12 Aug 2022 11:55:00 GMT

It’s amazing what happens when we stop telling ourselves (and others) what’s impossible.

Impossible is a word we use when we’re too afraid to believe that our dreams can come true!

Is what we want going to just fall into our laps ?? Not in my experience. It’s going to require hard work, discipline, sacrifice and an intentional decision to leave our comfort zones daily.

We have to be careful NOT to slap a label of “Impossible” on something that simply feels overwhelming.

TAKE ACTION: What have you written off as “IMPOSSIBLE” in your life? What if it’s not??? Today your only job is to think through what COULD be possible!

WAKE UP WORDS: KEEP SAYING YES.

Thu, 11 Aug 2022 12:41:00 GMT

It’s so easy to say, “I tried, it didn’t work, I’m done.” When we finally take a chance and step out and risk only to be met with disappointment that’s where 90% of people quit.

But in those moments of heartache, usually accompanied by shame, what if we reframed the situation and just asked what do I need to be saying yes to. When things don’t work it’s not about giving up it’s about pivoting and choosing to be open to new opportunities.

The destination may look completely different than you ever thought or dreamed. But when we keep saying yes we keep living the life we were created for. When we keep saying yes we grow, we heal, and we don’t back down from new opportunities to follow our dreams. When we refuse to give up, and we keep saying yes to all life sends our way, we realize the process is the actual gift, and where we end up is extra!

Cheers to an incredible Thursday!

P.S. did you see we restarted our coffee subscription club! Now you can get our coffee delivered to you once or twice a month so you never run out. CLICK HERE to order.

WAKE UP WORDS: DONE IS BETTER THAN PERFECT

Wed, 10 Aug 2022 09:52:00 GMT

DONE > PERFECT . Perfectionism is actually just insecurity in a nice package. People push back with me all the time when I say stuff like this - like somehow this statement means I’m celebrating mediocrity and I can’t appreciate excellence. But that’s not actually true.

I’ve just seen too many people back down from a dream they’re passionate about because it’s not perfect.

Is there any area of your life you’ve shied away from because you don’t have the skill, time or money to make it “perfect”?

TAKE ACTION: We miss out on so many incredible things when we value being perfect over risking and just going for it! Today is your day! It doesn’t have to be perfect - just go for it!

WAKE UP WORDS: DROP WHAT ISBT SERVING YOU.

Tue, 09 Aug 2022 11:13:00 GMT

DROP WHAT ISN'T SERVING YOU . On the surface these words might seem selfish. BUT we all carry around so many unhealed parts of our pasts that not only don’t serve us or who we want to be - they also keep us in unhealthy cycles and stunt our growth.

What unhealthy part of your life is holding you back?

I think we can all agree anything on this list isn’t serving a greater good in our lives AND it’s ok to let it go! Today we challenge you to look deep, face the truth and make a change! We’re cheering you on!